May 14th 2021 - Media Team

Are B2B and B2C marketing really any different?

Marketing to businesses is strategically no different from marketing to consumers, but using the same tactics for both won’t be effective. Although we tend to prefer extremist opinions, in this case we would like to put forward a more nuanced thesis. When comparing B2B and B2C, we should distinguish between strategic differences and tactical differences.

Strategically speaking, there is no difference between B2B and B2C