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May 14th 2021 - Media Team

Are B2B and B2C marketing really any different?

Marketing to businesses is strategically no different from marketing to consumers, but using the same tactics for both won’t be effective. Although we tend to prefer extremist opinions, in this case we would like to put forward a more nuanced thesis.

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January 15th 2021 - Media Team

Lessons From Renzo Marketing: Measure Organic B2B Content

So how do you measure B2B content marketing? Not the ads, but the organic stuff shared by employees, distributed in emails, linked to in 3rd-party communities, or distributed on social networks. The answer is that it is not simple, but it is extremely powerful.

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November 13th 2020 - Media Team

7 Smart Ways To Start A Business On A Small Budget

Microbusinesses are full of start-up entrepreneurs. Start-ups empower individuals to explore and make a profit off their hobbies, work independently, and start their own enterprises. Plus, small businesses provide a boost to any economy.

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